Bradley R. Newman

Innovative Commercial Leader, Fractional Executive

Brad Newman is a seasoned executive with over three decades of commercial and general management leadership in the medical device, pharmaceutical, and hospital products industries. Known for his strategic vision and innovative problem-solving, he has a proven track record of transforming business strategies and delivering exceptional commercial outcomes.

Throughout his career, Brad has excelled in key roles at medical industry leaders like Baxter Healthcare and Eli Lilly and Company leading commercialization, product portfolio innovation, general management, B2B contract negotiations, marketing and commercial results execution.

He founded NewInnova LLC to offer his commercial leadership and innovation experience to small and mid-size companies seeking fractional and interim executive leadership to drive commercial performance and new product development.

NewInnova LLC

Brad's Notable Achievements

Delivered Results

Turnaround and growth of one of the largest sterile products contract manufacturers (CDMO) leading marketing and contract development serving the pharma industry’s largest companies.Commercialization of various sterile IV platforms and specialty hospital products portfolios.Led new product planning and global launch of innovative, multi-billion dollar analog insulin portfolio and development of new insulin delivery platforms.Consulting through NewInnova LLC since 2021, advising private equity and venture firms on medical products commercialization, contract manufacturing opportunities and new product innovation and development.

• Brad's Profile

NewInnova LLC

Fractional & Interim Leadership

Specializing in product innovation and crafting effective commercial strategies, Brad quickly leads commercial and technical teams to robust growth. Based on client needs, he is flexible in how he works with the client to quickly develop strategic direction and provide fractional or interim leadership and execution.Brad brings a rare blend of business acumen, analytical problem solving skills and technical insight to every engagement offering 30+ years of commercialization and business leadership experience (Butler University, MBA; Rose-Hulman Institute of Technology, BSEE).Contact Brad to explore how he can help you quickly solve important issues and accelerate your company’s success.

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